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Before You Begin Your Online Contest

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Before you begin your online contest, you must start with a clear understanding of who your target audience is and what your exact marketing objectives are. It is also important to know what you can actually offer and where your limitations may come into play. You need to have realistic expectations as to what you have to work with. It is also important to think about the appropriate channel for engagement, whether it be on your own personal website or other social media outlets such as your blog, Facebook page, Twitter, etc.

One of the biggest fears people have when it comes to setting up a contest are the potential rules and regulations. Legal and policy concerns may seem a little daunting, however by abiding by the criteria in the administration of your contest there should be little to worry about. If you don’t have access to legal resources in-house, try reaching out to a promotional services company that will be able to advise you in such matters.

If you are planning to use Facebook for your promotion, be sure you are familiar with their Promotions Guidelines.  They are clearly listed on their Terms of Use page. WizeHive has the ability to run Facebook Contests and Sweepstakes all within Facebook’s current regulations. The guidelines for running a contest on Twitter are a bit less restrictive, but there are also limitations to what can be done with a promotion in 140 characters. Social media outlets do not need to be used to run a contest, but are a great alternative to standard online contests. Remember Facebook, Twitter and blogs are also a great way to promote your contest and have less restrictions when promoting as opposed to actually running one on the platform.

What are some questions you’ve found yourself asking while considering running an Online Contest? Let us know!


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